An interesting read
For next level design inspiration, insights, advice and #TeamLaunch news, check out the articles written by the team below.
Hats off to M&S
When a brand disrupts the norm, empowers consumers, and delivers beautifully simple design, it doesn’t just turn heads — it earns loyalty.
At Launch, we’ve long been fans of M&S and their commitment to innovation. And just when we thought we couldn’t admire them more, they unveil a new cereal packaging design that’s smart, minimal, and sets a fresh standard in brand design. It’s a perfect example of how creative packaging can elevate a brand, engage consumers, and stand out on the shelf.
Our top 5 Christmas packaging designs
Christmas presents an opportunity for brands to capitalise on high consumer spending, emotional connections, and intense media attention. By aligning their messaging with the holiday spirit, and creating bespoke Christmas packaging and campaigns, Christmas can be one of the most innovative times of year.
The art of rebranding: lessons from iconic case studies
A rebranding project is when we look to change and refresh a brand’s identity to alter how the brand is perceived in the minds of its consumers, as well as the company as a whole. We’ve been exploring what some of these iconic rebrands teach us.
5 predicted colour trends of 2025
As we say goodbye to 2024 and welcome 2025, we take a look into what colours we predict will be popular, and why!
Eco-friendly branding: designing for a sustainable future
How do brands successfully integrate sustainability into their branding and marketing, from packaging to digital campaigns? And is it a trend or a change?
2024 Typography wrapped
As 2024 draws to a close, we are taking a look back on which font styles and pairings were most popular and what type choices have had the biggest influences in design…
Colour theory in design
Exploring the concept of colour theory; how it’s encompassed in design application, and it’s connotations and definitions which help to inform our design decisions.
The impact of AI in a graphic design studio
Artificial intelligence has been a great addition to the graphic design industry, offering a variety of benefits and transforming some of the ways designers work. Let’s explore…
The software we use everyday and why
There is a range of design software out there but these are the ones we use everyday and why we love them!
Exploring the use of lorem ipsum in design
Have you ever looked at a piece of design and wondered why you’re faced with paragraphs of Latin? In this blog we’re going to be exploring the origins of Lorem ipsum, its purpose and why designers to this day still rely on it in the design process.
How we designed our branded hoodies
At Launch we love a bit of branded merch; caps, water bottles, tote bags, t-shirts – you name it! But we felt one thing was missing… hoodies!
The teams favourite album cover designs and why
Album cover design is a rich and exciting design discipline, incorporating everything from digital art, photography, typography to illustration and so much more. An album cover is a great way for a music artist to tell a story or grab their audiences attention. Working in a studio environment we are constantly playing music. We got chatting about our favorite album cover designs and what we love about them! Here's what the team came up with..
Must-haves for a successful website: A Launch 5-point checklist!
With an overwhelming amount of information available on the internet and decreasing attention spans it is crucial to have a user-focused, engaging website. Here are our top 5 must-haves to designing a site that people want to stay on and interact with…
Who on earth is Stanley?!– and why is he all over my social media feed?
Forget the usual viral products, because there is one that has unexpectedly taken the world by absolute storm, and it comes in the shape of a ginormous, insulated stainless steel flask – it is, of course, the Stanley Cup.
5 ways to approach design feedback
Learning how to respond to feedback will help you grow from a good designer to a great one. Check out my 5 ways to approach receiving feedback like the great designer you are.
Is it ever ok to adapt your logo, even if it is for Christmas?
As designers we spend our lives explaining to clients that consistency is key when it comes to branding, but is there really anything wrong with a little seasonal shake up?
Why you need more than one logo variation
A logo is a huge part of any brand's identity, but often just one logo isn’t enough…
Launch's favourite design disciplines
At Launch we cover a wide variety of design disciplines that contribute towards our client work, here are some of our team's favorites!
Meet the team: Evie
Get to know the people behind #TeamLaunch – from our favourite projects to time away from the screen, and everything in between. Talented, up for a laugh and super passionate about all things design…
Launch’s studio essentials: Tips from our creatives that help them through the working day
Creatives that are well rested, fuelled and relaxed will in turn perform and create their best work, this is something we believe in at Launch.
The latest from #TeamLaunch
