An interesting read
For next level design inspiration, insights, advice and #TeamLaunch news, check out the articles written by the team below.
Launch Studio shortlisted for two UK Company Culture Awards
Launch Studio has been shortlisted for two UK Company Culture Awards, with Charlotte Honey recognised in the Leadership category and the studio named a finalist for Best Team Culture. The nominations reflect progress in strengthening internal processes, supporting a positive team environment and improving how Launch delivers work across brand, sales and marketing clients.
“I need a logo”
Thinking “I need a logo” is a normal step when starting or growing a business. This article explains what a logo needs to support, how recognition develops, and why consistent presentation across websites, documents and materials helps businesses appear credible, professional and ready for the next stage.
Managing brand materials from design to delivery
Our Brand Materials offer grew from client demand for support beyond design, ensuring uniforms, print and branded collateral are produced in a way that reflects the brand. By managing sourcing, production and delivery in one place, we reduce supplier juggling, improve consistency and make brand implementation easier.
The perfect fix for the one-person marketing function in 2026
In many growing businesses, brand and marketing still sits with just one capable person. Over time that role can quickly expand beyond what is realistic. This article explores why the one-person model struggles in 2026 and how retained support adds depth and capacity without the overheads of another in-house hire.
Levelling up lead magnets with Launch
Most lead magnets give you an email address. The best ones give you context, clarity, and a head start before the first call even happens. Here’s how interactive lead magnets quietly qualify intent in the background while you focus on the conversations that matter.
Why are Launch at ISE this year?
We explain why ISE makes sense for a commercial-first creative studio like ours, how our work already shows up on the technology being exhibited, and why brand and sales enablement are becoming more important in long technical buying cycles.
Brand work sits in more places than you think
Brand work touches far more of a business than most people realise. Our B.R.A.N.D framework shows all the areas it makes a positive impact, may be undervalued, and how Team Launch supports internal teams maximise it without adding headcount.
Wrapping up our 12 Steps to brand clarity
Before you set next year’s goals, make sure your brand’s fit to carry them. This quick fire guide brings together 12 clarity checks, and a little helping hand to make sure you are on track.
Unwrap brand clarity: The hidden advantage behind every strong brand
Before the big goals and bold plans, stop to ask is your brand clear enough to carry them? Brand clarity isn’t a marketing nice-to-have, it’s what makes everything else work. This post unpacks why clarity is the hidden edge behind every strong brand and how to find out if yours has it.
Sweet deals, sour results: The truth about design shortcuts
Design shortcuts can seem like a treat, but they usually backfire. This Halloween, Launch Studio lifts the mask on the most common traps and how to avoid them.
A bold new look for the Women’s Rugby World Cup 2025
As the Women’s World Rugby World Cup 2025 comes to an end (with a fantastic result for the girls!) we reflect on the bold new visual identity that carried the team throughout the tournament.
When did banks become cool?
For a long time banks carried a reputation for being traditional, predictable and, let’s be honest, dull! Then something changed. Banks got a serious glow-up!
Hats off to M&S
At Launch, we’ve long been fans of M&S and their commitment to innovation. And just when we thought we couldn’t admire them more, they unveil a new cereal packaging design that’s smart, minimal, and sets a fresh standard in brand design.
Our top 5 Christmas packaging designs
Christmas presents an opportunity for brands to capitalise on high consumer spending, emotional connections, and intense media attention. By aligning their messaging with the holiday spirit, and creating bespoke Christmas packaging and campaigns, Christmas can be one of the most innovative times of year.
The art of rebranding: lessons from iconic case studies
A rebranding project is when we look to change and refresh a brand’s identity to alter how the brand is perceived in the minds of its consumers, as well as the company as a whole. We’ve been exploring what some of these iconic rebrands teach us.
5 predicted colour trends of 2025
As we say goodbye to 2024 and welcome 2025, we take a look into what colours we predict will be popular, and why!
Eco-friendly branding: designing for a sustainable future
How do brands successfully integrate sustainability into their branding and marketing, from packaging to digital campaigns? And is it a trend or a change?
2024 Typography wrapped
As 2024 draws to a close, we are taking a look back on which font styles and pairings were most popular and what type choices have had the biggest influences in design…
Colour theory in design
Exploring the concept of colour theory; how it’s encompassed in design application, and it’s connotations and definitions which help to inform our design decisions.
The impact of AI in a graphic design studio
Artificial intelligence has been a great addition to the graphic design industry, offering a variety of benefits and transforming some of the ways designers work. Let’s explore…