“I need a social presence”
You can’t find the time for content, right?
If you’re responsible for running your business, or you’re leading on marketing and find yourself stretched across everything, social media can feel like a constant frustration. It’s one of those things you know should be done, but it’s hard to prioritise.
The reality is your business is far more active than its social channels would suggest, with great work being delivered daily, but never making it online enough for the people outside the business to see it happening.
That’s a problem, because social media has increasingly become one of the first places people look when researching a business. Everyone from prospective clients, future employees and potential suppliers will be looking for your social profiles and if they can’t find them, or the output is inconsistent, that can suggest a quiet business, even when the opposite is true.
So now you are wondering what good social media activity is supposed to look like in the first place. How often should you be posting? What should you be posting about? Is sharing the occasional project update enough? Do people really want to hear from us multiple times a week? These thoughts usually lead people towards one of two extremes. Either they post very little because they are unsure what is worth sharing, or they convince themselves they need to be posting constantly, chasing trends and producing far more content than they realistically have the time for.
In most cases, neither approach is the answer.
When you’re building your brand organically, particularly in a B2B environment, you don’t need thousands of followers or viral posts, you just need to keep putting relevant content in front of the people you want to work with and give them a regular reminder that you exist, you’re active and you’re good at what you do. Over time, those people will begin to build a picture of your business, start to recognise your name, understand the services you offer and get their own feel for the type of work you do.
This might never appear in your analytics, and you won’t necessarily be set up to know how many times a particular person looked at your page before heading to your site or spent a few minutes looking back through all of your posts before deciding whether to get in touch, but those things happen every day, and that’s the true value of organic brand building through social media.
We’ve got two simple solutions
We’ve recently been helping a number of businesses take a more structured approach to starting out on social media, and generally speaking, that support falls into one of two routes.
The first situation is applicable if you have somebody internally who can own social media, but they need a clearer structure around what they’re doing. In these cases, we work with them to define the audiences you want to reach, identify the topics those audiences care about, combine that with the problems you solve and the type of work you want to attract, then build a simple content strategy around those pillars. We then set you up with a repeatable rhythm and equip you with editable templates that make content creation quicker, easier and far less daunting than starting from scratch every time.
The second situation is for businesses that simply don’t have the time or internal resource to manage social media consistently. In these cases, we take the same approach again, defining the audiences you want to reach, the topics you want to be known for and the overall direction of the content. The difference is that we also take ownership of the execution.
That means planning content, writing copy, designing visuals, scheduling posts, monitoring performance and making ongoing recommendations based on what we’re seeing. It is also a relatively light-touch process from your perspective, making it particularly well suited to businesses that are already stretched for time. Information, project updates and imagery can be shared with us as and when things happen via email or shared folders, whilst ongoing direction and priorities can be discussed through regular catch-up calls.
Whatever route you take, you can guarantee a considered plan for building your social presence, ensuring your business remains active and visible online, giving the audience you want to attract regular opportunities to see your expertise, and putting the quality of your work in front of the people who matter most to your business.
The easy and affordable way to get started
The good news is that getting started and maintaining consistency across social media is often far more achievable than people think. Social media is one of those things that often feels bigger than it really is. Once a plan is in place and you know who you’re trying to reach, what you want to talk about and how often you realistically need to post, everything becomes far more manageable.
Support starts from as little as £1,250, making it an accessible way to get the foundations in place and finally move social media off the never-ending to-do list. We’ll start with a discovery session to understand your business, your audience and what you’re trying to achieve, then from there we’ll build a plan around content pillars, post themes and a realistic publishing rhythm. Once that’s in place, the choice is yours, you can take the strategy, templates and guidance and get going, or leave it with us to take ownership of the execution and build that presence steadily in the background for you.
If that sounds like something your business could benefit from, and one less thing for you to worry about, we’d love to have a conversation about which approach is the better fit for your business today.
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