Why are Launch at ISE this year?

DesignMarketing

21 Jan

ISE sits closer to our world than people think

Integrated Systems Europe brings together the audio visual, live events and integration world, and a significant amount of the work we produce appears in these environments. This includes campaign content running on LED, brand communications across digital signage on corporate campuses and motion graphics for live events often rely on the technology being showcased at the show, and are frequently commissioned through the agencies and production partners who attend.

Being in the halls gives us direct exposure to how these systems behave in practice. Screens perform differently in busy venues than they do inside our design tools. We know workplace signage has different attention dynamics to digital out of home, and large-format LED benefits from hierarchy and rhythm rather than dense messaging, but nothing beats seeing it up close.

This sector is not new to us

We already work with technology companies, integrators and live events organisations on how they present their offer to market. That spans brand positioning and messaging through to websites, campaigns, sales decks and pitch materials. In sectors that operate long commercial journeys with multiple stakeholders, clarity and confidence have a direct impact on qualification and conversion rates.

It is widely acknowledged that engineering and delivery capability have been strong in this sector for a long time, while brand, marketing and sales materials are often under resourced. Companies investing in these areas are making it easier for buyers to understand what they do, compare their offer and justify spend. This in turn speeds up decision making and gives them an edge in an extremely competitive industry.

We also work with live events companies and agencies who place our content onto the technology being shown at ISE, including experiential content, event graphics and workplace branding. Being in the room with manufacturers and integrators helps close that loop and strengthen collaboration across all the parties involved in bringing content to life.

We are a commercial first creative studio

We describe ourselves as a commercial first creative studio because our work is designed to make selling easier. In the AV, integration and live events world, buyer journeys are long, technical and often involve procurement, finance and multiple operational stakeholders, which means sales enablement has to carry more weight than the brand work alone.

We support sales teams with practical tools such as decks, one pagers, case studies and interactive lead magnets. These assets help them respond quickly with confident materials, explain capability to non-technical buyers, and make better use of limited face to face time at shows and during demos. This approach suits a sector where investment is judged on commercial contribution and where finance directors and boards expect clear justification for brand and marketing spend.

Why this year?

ISE is introducing SPARK for the first time, creating a space focused on creativity, strategy and new thinking around how technology and audiences interact. It signals a broader conversation in the sector, where the commercial, creative and technical sides of the industry can occupy the same room rather than sit in parallel.

SPARK caught our attention because it reflects a reality we see in client work, where technical and creative thinking are often handled by different teams even though the audience experiences them as one system. Encouraging those groups to interact more closely is healthy for the sector, so we wanted to support that.

Conversations we are looking for

We are interested in speaking with manufacturers, integrators and live events agencies, as well as commercial and marketing leaders inside technology companies who are working on how their offer is positioned and sold.

We are attending ISE to understand how the sector is thinking about the future and how brand and marketing are currently valued. These areas have often been under resourced, yet companies investing there tactfully are seeing the commercial benefits, and competitive advantage over those who do not.

We will also be running a short survey at the show to understand attitudes to brand. It is only a few quick questions and is intended to show whether the sector still treats brand as secondary or whether opinions are changing as sales cycles become more complex.

If you are around, we’d be glad to talk

If you are exhibiting or attending, we would be glad to talk. We work with manufacturers, audio visual integrators, live events and experiential agencies, specialist consultants and marketing or commercial teams inside these businesses.

We typically support them with:

Helping sales teams generate leads
Ready-to-use materials to enable quick responses to new opportunities
Explaining complex offers visually, quickly and clearly
On-brand design for decks, case studies and competitive tenders
Building industry presence and brand familiarity with audiences over time

Common outputs include:

Modular sales libraries
Interactive lead magnets
Campaign ideation, deliverables and execution
Social media management
Website design, build and ongoing support

Team Launch at ISE

Lucie (Founder and Creative Director), Andrew (Head of Strategy) and Charlotte (Operations Manager) will be at ISE throughout the week. If you would like to connect ahead of time or while you are there, the easiest route is to reach out to them on LinkedIn.

We look forward to seeing you there!