At Launch, we’ve long been fans of M&S and their commitment to innovation. And just when we thought we couldn’t admire them more, they unveil a new cereal packaging design that’s smart, minimal, and sets a fresh standard in brand design.

Christmas presents an opportunity for brands to capitalise on high consumer spending, emotional connections, and intense media attention. By aligning their messaging with the holiday spirit, and creating bespoke Christmas packaging and campaigns, Christmas can be one of the most innovative times of year.