Otherwise known as the International Typographic Style or Swiss Style, Swiss Graphic Design is typified by its minimalistic and asymmetric typographic composition, dating back to 1908. The consensus of Swiss Style is to present information in the clearest way possible, often utilising print-based mediums such as posters, leaflets and magazines. However, with the expansion of technology it has now evolved and become a popular design aesthetic adopted by designers today

Jan Tschichold and Max Bill are arguably two of the most influential graphic designers of the 20th century, having a considerable role within the expansion of modernist design principles. In this blog we explore the relevance of their views in our roles today as designers.