How do brands successfully integrate sustainability into their branding and marketing, from packaging to digital campaigns? And is it a trend or a change?

As 2024 draws to a close, we are taking a look back on which font styles and pairings were most popular and what type choices have had the biggest influences in design…

Exploring the concept of colour theory; how it’s encompassed in design application, and it’s connotations and definitions which help to inform our design decisions.

Artificial intelligence has been a great addition to the graphic design industry, offering a variety of benefits and transforming some of the ways designers work. Let’s explore…

There is a range of design software out there but these are the ones we use everyday and why we love them!

Have you ever looked at a piece of design and wondered why you’re faced with paragraphs of Latin? In this blog we’re going to be exploring the origins of Lorem ipsum, its purpose and why designers to this day still rely on it in the design process.

At Launch we love a bit of branded merch; caps, water bottles, tote bags, t-shirts – you name it! But we felt one thing was missing… hoodies!

Album cover design is a rich and exciting design discipline, incorporating everything from digital art, photography, typography to illustration and so much more. An album cover is a great way for a music artist to tell a story or grab their audiences attention. Working in a studio environment we are constantly playing music. We got chatting about our favorite album cover designs and what we love about them! Here's what the team came up with..

With an overwhelming amount of information available on the internet and decreasing attention spans it is crucial to have a user-focused, engaging website. Here are our top 5 must-haves to designing a site that people want to stay on and interact with…

Forget the usual viral products, because there is one that has unexpectedly taken the world by absolute storm, and it comes in the shape of a ginormous, insulated stainless steel flask – it is, of course, the Stanley Cup.

Learning how to respond to feedback will help you grow from a good designer to a great one. Check out my 5 ways to approach receiving feedback like the great designer you are.

As designers we spend our lives explaining to clients that consistency is key when it comes to branding, but is there really anything wrong with a little seasonal shake up?

A logo is a huge part of any brand's identity, but often just one logo isn’t enough…

At Launch we cover a wide variety of design disciplines that contribute towards our client work, here are some of our team's favorites!

Creatives that are well rested, fuelled and relaxed will in turn perform and create their best work, this is something we believe in at Launch.

Brand guidelines are essential for consistent application of a brand, as they prescribe the necessary rules for the correct deployment of assets onto collateral.

Brand collaborations aren’t a new thing – it’s been seen a lot in the past, typically by companies in similar industries. So, if the idea of collaborations isn’t new, why are we still getting excited about them, and why does there seem to be more than ever?

Coming through the ranks as a young professional always comes with its highs and lows, however, learning was my best ally when it came to progressing as a designer, whether good or bad. I found the best lessons I learnt were usually in adversity when I faced some form of a challenge, which in turn led to me asking for help from my superiors.

We all make mistakes, it’s how we learn. However, to ensure you can avoid as many as possible (in relation to UI design), we’ve outlined four common mistakes we all made as beginners, with some recommendations on how to overcome them.

In this short blog Giles explores the relatively unspoken discussion of designing for Instagram outside of client work. Considering themes of whether there is a criteria, why is it unspoken of and some of the pros and cons…