Elevate the brand and presence of a membership platform with a next-level, standout experience
Branding • UI/UX design • Social media • Print collateral • Motion graphics
Location
WORLDWIDE
Collaborating
SINCE 2025
Industry
MEMBERSHIP
ASSOCIATION
LEEA (Lifting Equipment Engineers Association) is a global trade body focused on safety and standards in the lifting industry, delivering free technical support, professional training and industry qualifications.
BRIEF
To create brand alignment across the business, expand the graphic devices and develop a visual identity that feels fresh and current – while appealing to both the existing audience and a new one to support membership growth.
I just wanted to say a huge thank you for everything you've done on the campaign, from brand concept to asset development to the microsite – it's all amazing and we've received some great feedback!
Excited that this is the starting point of working together.
DIRECTOR OF MEMBERSHIP, LEEA
OUTCOME
We worked closely with the team to create a cohesive brand system that brought alignment across the business. The brand was expanded to offer greater flexibility and expression, while the refreshed visual identity struck a balance between feeling current and staying true to what existing members valued. Following the rebrand, we launched a targeted campaign that showcased the new direction – resulting in 2000 new website visitors, a significant uplift in engagement and a strong increase in membership sign-ups.
