Elevating soft play with a brand and website as considered as the space
Branding • UI/UX design • Social media • Print collateral • Motion graphics

Location
BUCKINGHAMSHIRE
Collaborating
SINCE 2023
Industry
SOFT PLAY
Clara’s Corner is a charming woodland-themed soft‑play venue for children under seven, set in the peaceful West Wycombe Walled Garden. The playground was designed and founded by a husband-and-wife team who are passionate about crafting inclusive, calm play spaces for young children.
BRIEF
To create a visual identity, brand and website for the new business that appeals to both children and parents, combining playfulness with a high-end feel. The website was to be designed and built bespoke in Squarespace.
OUTCOME
We crafted a visual identity that struck the right balance between playful and premium, appealing to both children and their parents while reflecting the brand’s high-end positioning. The colour palette, typography and graphic elements were carefully considered to create a warm, engaging feel with a polished finish. We then designed and built a custom Squarespace website that brought the brand to life online, with a clear user journey, intuitive navigation and mobile-friendly design tailored to the needs of busy parents.